Display Advertising

PML – The Market Letter for Porsche Automobiles is a monthly publication which brings together buyers and sellers of Porsche cars, along with related products and services. Now in its 28th year, PML is a forum for Porsche enthusiasts throughout North and Central America and Europe.

PML publishes an average of 400 Porsche-specific, classified ads per month – more than any other printed publication available today.  Joining the classified ads are model-specific “asking price” tables, along with technical and feature articles, which contain photos and illustrations.  Classified ads change monthly, so the reader sees fresh ads with each issue.  This format simply cannot be found anywhere else.

The typical PML subscriber is a serious Porsche enthusiast who is dedicated to The Marque. The reader may be shopping for their first, second, or third Porsche, or may be seeking to place a current car with the right buyer.  PML also lists Competition Cars, Parts, Tools, and select Artwork and Literature. PML is the venue that enjoys an audience/product focus that is hard to replicate.

All PML readers are potential buyers, whether its Porsche cars, Porsche-related products or services. The PML reader base is generally not severely affected by changes or fluctuations in the economy.  PML readers enjoy a high median income with higher than average disposable income.  The ability and inclination to purchase is a very strong, positive factor. Your display ad will quickly reach the intended audience.

Your display ad will also enjoy strong, extended exposure as copies of PML get circulated among car clubs, specialty shops, and at select events throughout California – such as The Ventura Show, PCA Festival of Speed, Reno Historics, Wine Country Classic, Monterey Historics, and the Long Beach Grand Prix – to name but a few.  Future travel plans include increased visibility at select events throughout the U.S. – such as Lime Rock, Elkhart Lake, Watkins Glen, and other venues where Porsche enjoys a strong presence.

Priorites for 2009 – 2010 include:
·   Increased product circulation and distribution.
·   Major redesign and focus shift of the PML Website to increase user interaction

Please give me a call or shoot me an email.  Let’s explore the possibilities.

Have Fun In your Porsche!

Thom Kuby