October 2009 Sales

New Panamera Off to Strong Start

ATLANTA. Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the new Panamera Gran Turismo announced October sales in the U.S. of 1,642 units compared to the same period last year when it sold 1,427, up 15 percent. This marks the third consecutive month that PCNA has recorded an increase in year-over-year sales from 2008.

On sale for only about two weeks, Porsche’s new four-door Panamera has already recorded sales of 360.

“The market launch of the Panamera was October 17, so the number is encouraging,” said PCNA President and CEO, Detlev von Platen. “Just as importantly, we expect the Panamera to bring additional momentum to our dealerships that will benefit our entire model line.”

Also notable for October were sales of the German automaker’s mid-engine sports cars, the Boxster and Cayman, with 271 units sold compared to 153 the year prior, a 77 percent increase.

Porsche’s overall year-to-date sales in 2009 are 15,952 compared to the same period last year when sales were 22,503, a decrease of 29 percent.

For the month, Porsche’s Approved Certified Pre-Owned vehicle sales were 548, compared to 389 for the same month last year, a 41 percent increase.